The Story of Aenea
The story of Aenea (pronounced “Uh – Nee- Ah”) started in London, but arguably also has its roots in Cyprus, in the small village of Sia.
As a teenager growing up in London to Greek-Cypriot entrepreneur parents, Damien Zannetou, the founder of Aenea, became fascinated by his mother Linda’s skincare routine. She was constantly switching from product to product in a desperate search for something that wouldn’t cause her skin to break out. Sometimes she’d even have to do patch tests in order to determine whether a certain ingredient would cause a reaction. Anything fragranced was an absolute no-no. And the impact it had on her confidence was devastating, not just for her, but also for her son to witness.
Cut to the present. In 2010 Damien opened a beauty and hair concept in Clapham, South London, which was an instant hit. Aenea Spa soon had a loyal clientele of A-list celebrities and local business women who loved the latest complexion-boosting treatments. Wanting to give them skincare products they could take away with them and use at home, that were equally high performance but also safe to use, Damien remembered his mother’s struggles and became determined to create a skincare line that was both youth-enhancing and safe for sensitive skins. What if you could strengthen the skin you’re born with, from the inside out?