The Year Of Anti-Pollution Skincare

The Year Of Anti-Pollution Skincare

We are quickly becoming an anti-pollution society. Everywhere we look, whether on the news, on the web or on TV, there are images of smog, dust and pollutants in major cities around the globe.

We’re also a society that’s obsessed with the latest fads regarding anti pollution skin care products and treatments. We want youthful-looking skin and absolute beauty, but in our quest to become perfect we live an unforgiving lifestyle and constantly expose ourselves to environmental skin hazards, namely air pollution.

Science has long since found that there’s a direct correlation between one’s skin and air pollution. Now, if you’re really set on reversing the signs of ageing shouldn’t you at the very least take a look at how you can reduce the amount of air pollution you’re getting each day?

In London, the amount of toxicity in the air has long since reached dangerous levels in 2010. In fact, the smog in London is responsible for claiming 40,000 lives per year. Is there something that can be done?

Thankfully, London’s Mayor, Sadiq Khan has laid out plans for reducing the amount of air pollution in the city. One notable goal is the pedestrianization of Oxford St., which is to be completed in 2020. In Westminster, a program to set up an anti-pollution wall is in the works. This wall will include solar panels, a self-watering system and a bed of moss that will soak up the pollutants in the air and hopefully reduce the amount of toxins the citizens breathe each day.

The fact that the air pollution in London has been considered “illegal” since 2010 by World Health Organization standards speaks volumes about the dangers the people subject themselves to. But can you imagine what the pollution can do to your skin? If 40,000 people die from it every year, it’s horrifying to think what it does to the skin’s ageing process.

Let’s make it really simple. All matter in the world, including the air we breathe is made up of molecules. Molecules, in turn are composed of atoms, and atoms are broken down into electrons. When an atom loses an electron it becomes a free radical.

Free radicals are man’s enemy. You may have found out this fact while you were sitting in science class, reading a blog or while browsing through various skin care products and treatments. The way they work is that free radicals grab electrons from other molecules, i.e., our skin and makes it undergo damage at the DNA level. A good example is when apples turn brown and when steel turns to rust during the oxygenation process. In humans, our cells experience oxidative stress and in turn gets damaged when we breathe in free radicals. Being subject to this type of oxidative stress day in and day out will then cause skin damage that starts from within. Oxidative stress happens when free radicals take away the extra electron from the skin molecules, which cause our tissues and cells to stop working properly. Cell membranes, tissues and ultimately the DNA get damaged.

Lack of vitamin E is not good for your skin. You experience skin discoloration and your skin gets really dehydrated, which leads to the formation and pronounced wrinkles and fine lines. What’s more, extended inflammation means your skin gets that uneven texture and tone. Constant oxidative stress leads to you losing much-needed elastin and collagen, essential nutrients that keep your skin firm, plump and youthful-looking. All of these contribute to the acceleration of the skin ageing process.

Free radicals are all around us. We can get it when we’re soaking in the sun, when we’re under UV ray exposure, when we’re staring at our computer and mobile phone screens and the environment, i.e., smoke from cars and factories, dust, industrial waste and stress. We get it from the food we eat and the bad lifestyle choices we lead, including smoking cigarettes and drinking too much alcohol. Free radicals form when we sleep too little, get overworked and are tired most of the time.

Before you start panicking, let me assure you that there’s a simple solution for all of this.

The answer? Anti-oxidants. These beneficial materials prevent oxidative stress and limit the formation of free radicals. Less free radicals mean your skin won’t age as quickly and you’ll get to retain that smooth, young-looking skin for a longer time.

Aenea Cosmetics is a brand offering a range of advanced epigenetic anti-ageing skin care products to combat the signs of aging. Best of all, it’s 100% vegan and guaranteed safe for the skin.

Epigenetics have determined that all of us have unique genetic codes that dictate how we age during our lifetime. However, extenuating factors such as the environment and other external aggressors can add negatively to your cells and DNA, making your skin age much faster than normal.

With the help of Epigenetics, the company has come up with the Anti-Pollution Guardian, a breakthrough skin care product that combines healthy ingredients rich with antioxidant properties to promote healthy skin and reduce oxidative stress. More than that, the vegan product leaves positive footprints in the DNA to halt the ageing process and boost the skin’s internal system to fight off free radicals and harmful chemicals that we come in contact with everyday.

In an effort to combat animal cruelty, Aenea Cosmetics has turned to ingredients that are organic and plant-based. Instead of animal byproducts the company uses Ornesia, an extract derived from Passion flowers. Ornesia contains an abundance of anti-oxidants and works deep within to increase your skin’s natural defence system.

2018 is the year where we can finally make the shift from chemistry-based skin care products to a biology-based one. By becoming aware of what’s happening with our environment and deep within our skin we can create better skin care products that slow down our skin’s ageing process.

The undeniable truth is that all of us age. But you can take control of how you will age as you live. It’s important to choose the right kind of skin care product, one that contains beneficial anti-oxidant ingredients that promote skin cell rejuvenation and form a protective barrier against harmful UV rays and other damaging elements. Epigenetics is making that step forward and being the next big thing in the skin care industry!

By Damien Zannetou

Founder of Aenea Cosmetics