Epigenetics: The Biggest Trend in the Skin Care Industry

Epigenetics: The Biggest Trend in the Skin Care Industry

Think you know everything there is about skin care and the latest beauty trends?

Are you up to date on the latest anti-ageing skin care do’s and don’ts on YouTube, social media and your favorite blogs? The evolution of skin care is truly marvelous.

First, it was all about going organic and 100% natural. Then came cosmeceuticals and their beauty products that worked at a molecular level. Somewhere along the way there were unconventional skin care concepts like vampiric therapy (a process that involves separating the white and red blood cells) and allowing a snail to walk all over your face for moisturization purposes. Today, it’s about going vegan and opting for “green” skin regimen such as applying Korean beauty masks that came with recyclable packaging and being mindful about the amount of plastic we use. In short, we’re moving away from animal cruelty and from synthetic fragrances, colors and toxic chemicals.

You may be wondering, where is the skin care industry heading to next? Believe it or not, the Institute of Research and Euro Monitor have made bold predictions that the next craze that will come out of the world of skin care and beauty will be Epigenetics.

But what is Epigenetics? Instead of boring you with scientific terms, we’ll explain it using an example. All of us were brought into this world with a set of genetic codes that determine who we are, the traits that we’ll get, and how we’ll age. As we grow older, our bodies and our DNA will be subject to extenuating factors from the environment. This can leave certain positive or negative marks on our DNA without actually breaking up the DNA helix and the genetic codes within. Examples include the amount of UV rays you get each day, how polluted the air is, the amount of stress you experience, quality of sleep, water consumption, lifestyle choices, diet and the amount of radiation you get from smart phones, computers, etc.

These external elements affect our DNA without changing it at the cellular level. There’s no doubt that all of us age as we get older, but how you look depends on these extenuating factors and your personal decisions. Science has taught us that being exposed to too much sun, smoke and air is bad for the skin. Knowing this, we do have certain control over how we age and how we treat our skin.

Think of it this way- DNA is like a Christmas tree and the lights that surround it are the extenuating factors. By themselves the lights don’t necessarily change the Christmas tree’s composition, but they make the tree look festive and bright. Here’s one more- let’s say there’s a set of identical twins, each with similar genetic codes. They have one DNA code and look the same. One lives in Alaska and the other one decides to live in Australia. At this point, is it fair to say that these twins will age differently? The answer is a yes. Extenuating factors from the environment, i.e., UV rays, air pollution, amount of dust can cause sun spots and skin damage if you’re in Australia, or chapped lips if you’re living in Alaska.

The key to understanding how Epigenetics work is when you know what kind of external factors you’ll be dealing with. By understanding the aggressors you can come up with a unique skin care product that can potentially reverse the effects and signs of ageing.

In a nutshell, Epigenetics means “top of genes”. We know that we can’t really change our genetic code at the DNA level. Each individual is coded to age in a different manner. But there’s definitely a way on how one can use Epigenetics to create custom skin care products that leave positive footprints. This is the core of Aenea Cosmetics, a brand that’s first in producing Epigenetic-based skin care products worldwide. Using the best and the latest anti-ageing skin care formulation, Aenea has produced a set of vegan products that “add” positively to your DNA, preventing common skin problems such as stress, pollution, the sun and lifestyle choices.

Epigenetics can help slow down the signs of aging by increasing the skin’s ability to regenerate at a deeper level. The world of skin care products is moving forward each day; Epigenetics works in a similar manner but it targets the biological aspects instead of the chemical ones.

It’s easy to see changes happening to our skin. Epigenetic-type skin care products and their benefits can be seen quite quickly when applied. Smoking, regular drinking and constant exposure to harmful UV rays can cause epigenetic effects but there’s a more scientific approach on how it can affect an individual’s genetic code.

In one scientific research it was found that the type of food could affect the hair colour of pregnant mices’ offspring’s. Folic acid deficiency led to the switching of the gene that controlled hair colour from blond to being predominantly black. Surprisingly, the change of trait has passed down to succeeding generations.

Skin care epigenetics means a particular skin care product can promote rapid skin cell regeneration at the basal layer and improve production of nutrients such as proteins, collagen, etc. The same skin care products could contain epigenetic ingredients in a formulation that improves turgor and skin elasticity to the user, potentially reversing the signs of ageing.

Bottom Line

Epigenetics is a truly exciting era in the skin care industry. While there’s no denying that we’ll all age, we can at least control how we age using ground-breaking technology and formula that contains epigenetic elements. Over time, the ingredients affect cellular health and change gene expressions to make the skin look fairer, smoother and having a younger complexion.

Trust me when I say that epigenetics is the future of skin care industry. 2018 will be the launch pad that brings about great changes in how we use anti-ageing skin care products and how they can protect and rejuvenate our skin from the inside out.

Damien Zannetou

Founder of Aenea Cosmetics