Vegan Anti-Ageing Epigenetic Skin Care
It’s been long believed that the best anti-ageing skin care products must contain compounds that are harmful to humans. Before reaching market shelves, these beauty products must be able to pass animal testing so they won’t cause damage to our skin.
Today, it’s entirely possible for anti-ageing skin care products to contain zero chemicals and forego the cruel animal testing process altogether. Some companies may say that they have switched to natural, plant-based ingredients, but you may be surprised to find that they’re not 100% vegan or free of cruel practices.
The aspect of going full vegan means that the product doesn’t contain animal derived ingredients and that it hasn’t been tested on animals. Xanthan Gum is largely made up of eggs, which come from chicken, but some companies label beauty products that contain the ingredient as “vegan”, which is false. Lanolin, a popular skin care ingredient made from sheep’s wool is another example.
Damien Zannetou of Aenea Cosmetics believes that 100% vegan means there shouldn’t be any cruelty whatsoever. His range and ingredients are organic, doesn’t contain colouring, synthetic fragrances and are free of harmful chemicals. Moreover, there’s no animal testing done during the entire manufacturing process. Damien has even made it a point to ensure that his Xanthan Gum is worthy of being called vegan.
As owner and dog lover (he has a Pomeranian called Bubba and a British Bulldog named Audrey), Damien is passionate about selling natural, animal cruelty-free skin care products that have outstanding anti-ageing benefits. The Aenea range is cruelty free and contains zero animal derivates. It’s PETA-certified and the logo is proudly shown on each Aenea skin care product.
Damien loves dogs and fights for the animal’s rights. Here, he’s sending a message that all skin care products should be based on Epigenetics and contain only natural ingredients moving forward. Portions of his profits will be donated to the Wild at Heart foundation, a Cyprus-based institution working hard to reduce the number of stray dogs in the world. Damien, a Cyprus native is also a proud member of the PETA organisation.